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Home Alliance

A product redesign for a multi-service home repair platform based in the U.S., focusing on user experience improvements across booking flows, membership management, service catalog, and user dashboard.

The Challenge

The Home Alliance platform offered great service coverage but lacked a modern, scalable, and intuitive digital experience.
Key pain points:

  • Outdated service booking flow

  • No personalized user dashboard

  • Limited visibility into memberships and orders

  • Service catalog lacked filtering and location-based logic

My Role & Responsibilities

  • Redesign booking flow for clarity and conversion

  • Introduce a user dashboard to manage service history & preferences

  • Optimize service catalog for location and availability

  • Improve usability and UI consistency across the product

  • Integrate new partner services into the platform

Product Website

This section introduces the marketing-facing website of Home Alliance - including Services, Prime Membership, About, Blog, Partners, FAQ, and Contact. The goal was to improve usability, brand clarity, and funnel efficiency.

Work on

  • Redefined structure of service categories (HVAC, Plumbing, Electrical, Appliance Repair, etc.)

  • Updated layout and navigation for Prime Membership flows

  • Integrated new partner service landing pages

  • Refreshed typography, spacing, and visuals for consistency

Results

+15% increase in page engagement, streamlined navigation, and better conversion to booking and membership.

Booking Flow Redesign

Revamped user journey from choosing a service to confirming a booking. The old system consisted of two screens; the new version contains 8 optimized steps.

Work on

  • Analyzed and mapped user journey in Figma

  • Created wireframes and prototypes for 8 new screens

  • Tested and refined interaction flow: type of service → service details → technician selection → scheduling → summary → confirmation

  • Ensured clear progress indicators and mobile usability

Results

+18% booking completion rate, reduced task time from 4:20 to 2:45 minutes on mobile, +10% fewer drop-offs.

User Dashboard Prototype

Design of a user-facing dashboard to manage orders, memberships, properties, and payment methods — helping users feel in control post-booking.

Work on

  • Translated wireframes into UI-ready screens in Figma

  • Built sections: My Orders (Upcoming / Past / Cancelled), Properties, Payment, Prime Membership

  • Designed modular components and layout for scalability

  • Proposed functionalities like re-book, add property, membership benefits

Results

Dashboard structure ready for handoff - promotes higher conversion in memberships and recurring bookings.

Technician Catalog

A directory allowing users to browse and filter technicians by service, location, rating, and availability. Built to support booking and partner engagement.

Work on

  • Research on partners and service types

  • Created catalogue card UI (photo, rating, tags, service list)

  • Designed filter/sort UI by location, specialty, availability

  • Integrated catalog into booking flow

Results

Enabled a clear path from service discovery → technician booking → better user trust and service match.

Manager Review

Working with Oleh was a great experience. He played a key role in structuring and designing interfaces for our internal tools and customer-facing website. He proactively worked through feature requests, delivered well-documented wireframes and prototypes, and maintained consistency across components. Oleh was highly collaborative, quick to adapt to business needs, and always delivered designs that balanced usability with technical feasibility. His structured approach and attention to detail made our workflow as a product team smoother and faster.

Evgeniy G.

Seniour Product Manager at Home Alliance

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